Bradford Council is signing up to a national campaign which promotes dignity in the care of older and vulnerable people.

The national Dignity in Care Campaign, launched by the Department of Health, aims to create a care system where there is zero tolerance towards the abuse of and disrepect towards older people and vulnerable adults. Greater emphasis is placed on the quality of care in hospitals, care homes and home care services.

To become a Dignity Champion means pledging to do something, however small, towards creating a care system that has compassion and respect for those it supports.

Coun Dale Smith, Executive Member for Adult Services, said: “My responsibility is to ensure that Dignity is embedded in all our actions and I wholeheartedly welcome this initiative.”

The Dignity Campaign and Dignity Champions highlights  the need to deliver high standards in the work done  and to not forget that we are caring for people, many of whom have led full and active lives. Many of us will need some form of care or support in the future and would want to be treated with dignity and respect and this is how we should ensure others are treated too.